Unsurprisingly, Android and iOS smart phones are gaining popularity while Blackberry powered ones are becoming far and fewer. Android shipments in Q1 increased by a whooping 145% from the 36.7 million of Q1 in 2011. Apple, on the other hand, has increased from 18.6 million units sold last first quarter to 35.1 million sold in Q1 2012. That leaves Google at 59% of the market share and Apple at 23%. Windows phones are now gaining slightly more popularity but they still cease to reach 5% market share. The majority of any success they have have in the phone market is due to the Nokia Lumia series. However, that is likely to change with the upcoming fall release of Windows 8. Windows 8 will feasibly change the market for both smart phones and tablets. On another notion, Blackberry’s limited app marketplace and business like approach are keeping it behind the huge Android and iOS app marketplaces and the versatile Android OS and iOS. In the current world of smart phones, Apple and Google are the main contenders.